THE MUSEUM OF
MODERN ARTS (MoMA)
In my rebranding project for MoMA, I utilized the "Z pattern" in visual perception, which observes how viewers typically scan artwork from the top left to the bottom right corner. To enhance understanding and engagement, I strategically placed the artist's name and information about the artwork at these key visual points. My main design focus was on using the corners as a fundamental element to guide and simplify the viewer’s experience.
Brand Identity
Fall 2023